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The Artist Behind Lilac Beauty

Meet Laleh

Cosmetic Tattoo Artist, Trainer & Founder of Lilac Beauty

With more than 15 years of experience in the beauty industry across Iran and Australia, I combine technical knowledge, attention to detail and a personalised approach to cosmetic tattooing. Every treatment is planned around the individual client, their skin, features and goals.

Laleh, cosmetic tattoo artist at Lilac Beauty in Sydney
Artist & Educator Personalised cosmetic tattooing and practical beauty education.
More Than 15 Years in Beauty
Experience Across Iran & Australia
Artist, Trainer & Founder

Meet The Artist

Meet The Artist Behind Lilac Beauty

This short introduction is a chance to meet the person behind Lilac Beauty. I share a little about my professional journey, what has shaped the way I work with clients, and why ongoing education has always been such an important part of my career. You will also hear why I created Lilac Beauty Academy and why supporting new and developing artists has become such a meaningful part of what I do.

Cosmetic tattoo artist performing a brow treatment at Lilac Beauty in Sydney

A Journey Across Two Countries

My Journey in Beauty

My journey in the beauty industry began in Iran more than 15 years ago. From the beginning, I was passionate about helping people feel more confident through beauty while continuously developing my skills and knowledge.

Over the years, I trained and worked across cosmetic tattooing, facial treatments, hair cutting and styling, eyebrow shaping and threading. After moving to Australia, I worked in several salons while gradually building my own beauty business and learning from Sydney’s diverse, multicultural beauty industry.

Working with clients from different backgrounds taught me that every person is different, from skin type and undertone to facial features, personal style and the way their skin responds to cosmetic tattoo treatments.

Artistry With Intention

Beauty Should Be Personal

Excellent cosmetic tattooing is never one-size-fits-all. The technique, pigment, equipment and treatment plan should be selected for the individual client, with careful consideration of their skin, features and goals.

Personalised Approach

Every treatment starts with the individual, their features, goals, skin type and preferred style.

Skin & Undertone Knowledge

Skin type and undertone are carefully considered when choosing suitable techniques and colour direction.

Pigment & Equipment Selection

Pigments, needles, machines and techniques are selected to suit the treatment and the client.

Multicultural Client Experience

Experience with clients from diverse backgrounds has shaped a flexible, individual approach to beauty.

Precision. Care. Real Experience.

Artist at Work

A closer look at the care, detail and hands-on work behind treatments at Lilac Beauty.

Real People. Real Results.

Client Transformations

Examples of real cosmetic tattoo results, with every treatment planned around the individual client.

Cosmetic tattoo training session at Lilac Beauty with Laleh in Sydney

Teaching & Mentorship

Lilac Beauty Academy

Lilac Beauty Academy grew from my own experience as an artist and the challenges I faced while building my career.

I created the Academy to give students practical, supportive training that goes beyond learning a technique. My goal is to help students understand skin, pigments, equipment, treatment planning and how to confidently work with different clients.

For me, teaching is about sharing real experience and helping students build strong foundations for their careers.

Practical. Detailed. Supportive.

What Students Learn

Training is built around practical knowledge that helps students understand the client in front of them, not simply follow a single technique.

Skin Types & Conditions

Learn how skin characteristics can influence treatment planning and technique.

Undertones & Colour Theory

Build a stronger understanding of undertones, colour choices and pigment behaviour.

Pigment Selection

Learn how to make more considered pigment choices for different clients.

Machines & Needles

Develop practical knowledge of equipment selection and modern cosmetic tattoo techniques.

Treatment Planning

Learn to assess each client individually and create a considered plan before treatment.

Diverse Client Experience

Build confidence adapting your approach for clients with different features, skin types and backgrounds.

Experience & Education

Experience You Can Trust

15+

Years in Beauty

More than 15 years of professional experience across the beauty industry.

2

Countries

Beauty industry experience developed across Iran and Australia.

∞

Continued Learning

Ongoing education in Australia and overseas to keep knowledge and techniques current.

1:1

Individual Focus

A personalised approach to clients and supportive, practical guidance for students.

Your Next Step

Ready to Begin?

Whether you are here for a personalised cosmetic tattoo treatment or to develop your skills through training, I would love to welcome you to Lilac Beauty.